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DUANJU NEWS
Major Trends in the World of Mobile Fiction


The return of film photography and perhaps the decline of influencers
The market for film photography is projected to reach nearly $5 billion by 2025. The "Camp Snap" camera, screenless and inspired by film photography, has sold over a million units. Companies are anticipating this shift. A segment of young people is turning away from traditional smartphone uses, despite the increasing image quality. Generation Z (born between 2000 and 2010) is beginning to adopt screenless cameras and rediscover film, in the United States, Europe, and Asia. Th
Apr 14


While cinema was born in France, Duanju was born in China
In the south of France, in La Ciotat, the Eden Theatre , built in 1889, remains a unique place. Recognized as one of the birthplaces of cinema, it preserves the memory of the first moving images and the beginnings of audiovisual storytelling. It was here that the Lumière brothers, pioneers of cinema, filmed and screened, at the end of the 19th century, short sequences of a few dozen seconds that captured moments of everyday life. These films, intended to capture reality or t
Apr 9


Isabelle Degeorges calls for an industrial wake-up call in response to the rise of duanju
"A country that no longer controls its narratives is a country that loses its soul. And an industry that no longer controls its formats is an industry that loses its future." It was with this quote attributed to the famous French director Bertrand Tavernier that Isabelle Degeorges recently raised the debate surrounding fiction for mobile phones. Isabelle Degeorges, President of Gaumont Television France since 2013, heads the French television branch of Gaumont. The group, fou
Mar 8


Duanju on mobile: an individual experience, heir to the Walkman
With the Walkman, music left the living room, the hi-fi system, and shared listening, to enter the rhythm of movement. It became part of the body. Headphones on, you no longer "put on" music: you wear it. Shuhei Hosokawa, a Japanese researcher and theorist of musical cultures, described in the early 1980s this individualized listening zone which partially cuts off auditory contact with the outside and transforms the street into a scenery to be passed through, rather than a sp
Feb 16


The French group Canal+ signs a historic $3 billion deal with the South African company MultiChoice
Between France and sub-Saharan Africa, the landscape of platforms, fiction, entertainment and streaming is changing. Canal+ is a French subscription group (pay television and app-based services), present in more than 70 countries. It is headed by Maxime Saada and operates within the media ecosystem associated with Vincent Bolloré. The deal, valued at around $3 billion, allows Canal+ to take control of MultiChoice, a South African player that dominates pay television across mu
Jan 31


When Duanju's apps challenge TikTok
For a long time, duanju seemed like an anomaly. A vertical stream of very short fictional stories, saturated with close-ups, immediate plot twists, and promises of sequels at the click of a button. A grammar of urgency, designed for the phone, that might have amused streaming professionals. Except that, since the end of 2023, the “anomaly” has started to appear where it hurts: in the download charts, and then in the revenue. Figures that are changing scale The shift is first
Jan 14


Duanju: an embodiment of "China Speed"
For a long time, the notion of "China Speed" was established as an economic and industrial marker of China's acceleration. It referred to China's ability to build, produce, and deliver more quickly: a speed emblematic of its economic boom and manufacturing power. In recent years, this concept has extended far beyond the realm of factories and infrastructure. It now permeates the cultural sphere, finding its most accomplished illustration in duanju, the ultra-short mini-series
Jan 13


Duanju News' analytical framework is becoming dominant in the media
Duanju News explicitly linked binge-watching, speed-watching, and the rise of the Duanju format. Here, we examine how this analytical framework was adopted by French and international media outlets, its chronology, and why it is circulating today. Context: On July 25, 2025, Duanju News proposed a simple idea to test, but one difficult to articulate clearly without taking a step back: while binge-watching normalized the process of watching content consecutively, speed-watching
Dec 29, 2025


Building a pan-African vertical space: Ebuka Njoku’s vision
In a conversation led by journalist Blessing Azugama, Nigerian filmmaker Ebuka Njọkụ, known for his feature film Yahoo+ , offers a precise look at an African audiovisual landscape in transition. He explains how mobile habits, Nigeria’s creative energy and the rise of a new generation of filmmakers are paving the way for a truly pan-African Duanju ecosystem. Ebuka points out that vertical storytelling is already part of everyday life across Africa: comedy sketches, short TikT
Nov 24, 2025


Ben Pengilly proclaims himself a pioneer of European vertical fiction
Ben Pengilly, a British producer specializing in vertical miniseries, recently posted on LinkedIn claiming to have created "the first ever vertical in Europe." In other words, he presents himself as a pioneer of the genre on a continental scale. Perhaps he simply confused the UK with Europe, but this assertion deserves to be put into perspective. The expansion of vertical drama (or duanju) in Europe is not the work of a single man, but results from a constellation of parallel
Nov 17, 2025


Camille Moretti from 20 Minutes: a worried take on Duanju
The article published by 20 Minutes and signed by Camille Moretti is part of a now well-established "Duanjuphobic" trend: following the president of the CNC (National Center for Cinema and the Moving Image), some French media outlets, such as France Inter and Le Figaro , are approaching the phenomenon of vertical mini-series through the lens of mistrust, even suspicion. The format is becoming an object of concern rather than a subject for analysis. Nothing new, then: the s
Nov 16, 2025


Nikon Film Festival: When French Public Film Funds Boost a Commercial Brand’s Visibility
The Nikon Film Festival is an annual short film competition launched in France by the camera brand Nikon. Open to all, it invites filmmakers, students, and amateurs to create a 2-minute 20-minute film on a set theme. In addition to extensive online exposure, winners receive awards, some of which are funded by the French National Center for Cinema and the Moving Image. Presented as a springboard for young talent, the festival nevertheless relies on a model where marketing some
Oct 27, 2025


The Art of Touching in Three Seconds
In her new column Duanju Meet Africa , journalist and Africa correspondent Blessing Azugama explores the revolution of short-form storytelling across the continent. She begins with a striking observation: in today’s attention economy, the force that defines every creator’s visibility online, the length of a story no longer determines its impact. What matters now is the ability to captivate within the first three seconds. Blessing notes that fast and emotional storytelling has
Oct 26, 2025


Delphine Rivet (Konbini): “We demand Duanju series that stimulate us, intellectually or emotionally”
While the micro-drama format remains largely unexplored by French critics, some observers are beginning to approach it with curiosity and openness. In an article published on Konbini, Delphine Rivet analyzes the rise of these vertical fictions born in China, designed for phone screens and consumed at high speed. She describes an ecosystem where storytelling adapts to the logic of contemporary uses: very short episodes, often mass-produced, but capable of generating strong em
Oct 20, 2025


Duanjuphobia : France Inter journalists want to "resist" the Duanju
On October 14, 2025, at the end of the 7 p.m. news on France Inter, the major French public radio station, the journalists humorously concluded: "We will resist, we will fight with our little arms." A seemingly innocuous phrase, but revealing a certain French reflex in the face of cultural revolutions. We laugh to keep at a distance what is disturbing: a new, fast, popular, and strangely effective format. This ironic tone is not just a radio joke. It is part of a broader cont
Oct 18, 2025


When literature was invented in episodes
Following on from previous texts where I wanted to discuss the division of comics into well-known magazines and then their current evolution linked to new methods of distribution . Today I would like to talk about the practice of splitting that was once applied to literary works (including great novels that later became classics) through what was called the serial novel , a form of publication in episodes in widely circulated newspapers, magazines and even booklets, which ca
Oct 17, 2025


An Article by Salomé Hembert in Le Figaro about Duanju
When a major mainstream outlet turns its attention to the duanju phenomenon, it’s often to treat it as a curiosity. But the Figaro article of October 12, 2025, signed by Salomé Hembert, deserves a closer look as much for what it reveals as for what it leaves out. In 2024, actor Thierry Lhermitte joked that a scathing piece in Le Monde or Libération usually meant box-office success was near. Reading Le Figaro ’s article, it’s hard not to think of that old rule. The text che
Oct 17, 2025


Digital comics in the age of webtoons
In the article " When Comics Created Weekly Suspense " I said, but without elaborating, that the arrival of digital had transformed the economic model of comics (although classic albums remain very numerous on the shelves of our bookstores!). This deserves to be addressed here. So let's go! This is direct online publication, which does not only mean a change of medium: these creations, from the end of the 90s of the 20th century, would influence major elements, such as graph
Oct 2, 2025


When comics created weekly suspense
Comics are considered to have been born in the 19th century, from varied premises: illustrated stories, Epinal images, precise narratives with images and texts (Rodolphe Töppler), introduction of speech bubbles (Winor Mc Cay) at the very beginning of the 20th century... But we want to insist here, in the duanju spirit which is ours, on a particular dimension of this creation: the tendency which was hers to divide her story, which she would entrust to periodic supports respo
Sep 24, 2025


Can Duanju Thrive in Africa?
In China, a quiet revolution has reshaped the way audiences consume stories. Known as Duanju, these short dramas, packaged in one to...
Sep 22, 2025
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