DUANJU  NEWS

By 2025, the global market for duanju reached $11 billion in revenue, with over $9 billion generated in China. In just a few years, this format, which originated on smartphones, has become one of the most dynamic segments of the global audiovisual industry. In China, the sector's largest market, revenues increased from 37.39 billion yuan in 2023 (approximately $5.15 billion) to 50.44 billion yuan in 2024 (approximately $6.95 billion). It was in 2024 that the sector surpassed

France operates one of the world's most interventionist audiovisual funding systems. Through the National Center for Cinema and the Moving Image (CNC), part of the revenue generated by broadcasters is reinvested into content creation. Often presented as a pillar of the French cultural exception, this model has long supported film and television. But adapting it to the digital economy remains an open challenge. It is in this context that the suspension of the CNC Talent progra

On April 26, 2026, DramaBox, one of the world's leading duanju platforms, announced the opening of its advertising inventory to programmatic buying through a partnership with The Trade Desk, one of the world's largest players in digital advertising. Advertisers can now purchase advertising space on DramaBox using the same tools they use for connected TV, video platforms, and major digital media. This integration gives DramaBox access to a much larger international advertising