DUANJU  NEWS

For a long time, duanju seemed like an anomaly. A vertical stream of very short fictional stories, saturated with close-ups, immediate plot twists, and promises of sequels at the click of a button. A grammar of urgency, designed for the phone, that might have amused streaming professionals. Except that, since the end of 2023, the “anomaly” has started to appear where it hurts: in the download charts, and then in the revenue. Figures that are changing scale The shift is first

As smartphones become the primary screen, part of the audiovisual battle is now being fought on ultra-short formats, consumed in binge-watching, but produced with premium fiction ambitions. It is in this context that Holywater, the Ukrainian company behind the My Drama app, announces a strategic alliance with Elefantec Global, a studio founded by Pepe Bastón, a major figure in the Latin American industry and a specialist in serialized storytelling. A partnership tailored for

Duanju continues to gain traction in Europe, and Portugal is now launching its own industrial project. At the end of October 2025, RTP, the Portuguese public broadcasting group, announced a partnership with SPi, a local production company, to launch what is being presented as Portugal's first vertical micro-drama project. Production: a clear package, an identified team The project is structured as a series: five series, 20 episodes per series, approximately 1 minute 30 second