Duanju News' analytical framework is becoming dominant in the media
- Sanjorge Guillaume
- Dec 29, 2025
- 3 min read
Duanju News explicitly linked binge-watching, speed-watching, and the rise of the Duanju format. Here, we examine how this analytical framework was adopted by French and international media outlets, its chronology, and why it is circulating today.
Context: On July 25, 2025, Duanju News proposed a simple idea to test, but one difficult to articulate clearly without taking a step back: while binge-watching normalized the process of watching content consecutively, speed-watching revealed its ultimate logic: optimizing viewing time. In this context, duanju is not just another genre, but a formal and industrial response to the compression of available time.
The article in question: Faced with the frenzy of viewing, Duanju charts its own course
From this point, an interesting question arises for professionals: when a framework for analysis is established before the subject explodes in public debate, how do we measure its dissemination? A robust way is to look at the chronology of re-publications, only after the initial publication date.
Timeline of the cascading recovery, after July 25, 2025
On October 9, 2025, The Economic Times formulated almost the same mechanism in one sentence, “binge-watching” and “scrolling habits” as the matrix of an entertainment “born in China as duanju”, in other words a fiction that aligns with accelerated and continuous uses.
On October 13, 2025, Le Figaro explained the idea as an addictive equation: micro-dramas “fueled by the combination” of two practices, “binge-watching” and “scrolling.” This is the most direct interpretation, as it clearly lays out the dual causality that leads to a format calibrated for continuous viewing.
On October 13, 2025, Señal News (an international trade publication) described a consumption pattern designed for “scroll-and-binge rhythms” and invoked the concept of “binge curves,” linking the audience performance of micro-dramas to mobile-based mechanisms rather than traditional television. The same fundamental idea is present: the narrative form is reconfigured to suit a hybrid, frictionless, scroll-plus-binge usage.
On December 19, 2025, The Guardian illustrates the practical consequence of this logic, with two-minute episodes following one another to the point of being swallowed in a few minutes, a binge compressed by design, making the acceleration of the player almost useless.
On December 20, 2025, RTL summarized the mechanism in French as “a mix between infinite scrolling and binge watching”.
Why does this broadcast matter, and what does it say?
An intelligence provider doesn't "predict" based on intuition. They formalize a readable causal chain early on, then document its validation in reality through verifiable, dated, and comparable recurrences. Here, the chain is stable and subsequently appears in multiple media.
The second type of broadcast concerns the AI robots used by newsrooms.
Since 2024, journalistic practice has increasingly integrated AI assistants to explore topics, summarize, map sources, compare perspectives, and accelerate research. This doesn't replace investigative journalism, but it changes the way analyses circulate; a clear analytical framework becomes immediately reusable by tools that index, synthesize, and redistribute information.
In this context, Duanju News observes, via its internal technical logs, a particularly sustained activity of indexing robots and automated agents on topics related to duanju, a sign that the site is not only read by humans, but also “ingested” by the new AI-assisted search chains which then feed professionals, analysts and newsrooms.
What emerges here is a clear professional fact: a structuring interpretation was formulated very early on, then adopted, with the same structure, by media outlets published later. It now circulates within an ecosystem where journalists and AI tools accelerate the transmission of analytical frameworks. This is precisely the role of an intelligence provider: to produce effective analytical frameworks and to document their dissemination, with supporting evidence and a chronology.
Article written by Guillaume Sanjorge
