When Wix blocks monetization of Dailymotion videos: a problem for creators

Wix is one of the most widely used website hosts in the world, with over 250 million websites created. Dailymotion, for its part, is a long-standing global player in online video, present in over 180 countries. However, when trying to make the two coexist, a technical limitation prevents creators from monetizing their content.

How monetization normally works?

For a video to earn money for a creator, the site hosting it must authorize advertisers to display ads on it. This authorization is based on an ads.txt file, located at the root of the site, which specifies which advertising agencies can sell.

When this system is well-established, views generated from a site are counted and paid. It's a standard used throughout the online advertising industry, adopted by YouTube, Dailymotion, and many other platforms.

The problem on Wix's side?

When a creator embeds a Dailymotion video, it doesn't go directly through their site. Wix uses a technical "sandbox" that hosts the content on separate subdomains: usrfiles.com and filesusr.com.

Result: Dailymotion sees the views as coming from these technical addresses, ignores the ads.txt from the main site and monetization does not start.

A dead end that affects many creators

Wix is home to millions of creators, small businesses, artists, and media outlets worldwide. Dailymotion, on the other hand, remains a global platform with 300 million monthly users and thousands of creators posting their videos daily.

The equation is simple: if technical compatibility between Wix and Dailymotion is not ensured, potentially thousands of creators will see their videos circulate without generating any advertising revenue.

Behind this impasse lies a simple question: how can creators be compensated if the tools aren't keeping up? Without advertising, it's difficult to finance works, pay teams, and support innovation. This is also the case for web series, short films, micro-series, and duanju, which are booming on smartphones and rely on a still-nascent economy. For these stories to find their audience and for artists to make a living from them, the technical environment must evolve and allow for the construction of a virtuous economic model.

Hopefully, this article, published on September 12, 2025, will help change the situation for the benefit of creators.

Article written by Guillaume Sanjorge

#GuillaumeSanjorge