Scott Brown: "Viewers want stories, not content."

In an interview with journalist Wenwen Han, Scott Brown reflects on his transition from the world of YouTube to vertical video, a field he now considers one of the most stimulating in the American digital landscape. For years, he worked with some of the most influential creators, closely observing the evolution of user habits. Now, he sees short dramas as a profound shift in the way we relate to storytelling on mobile devices.

For Scott Brown explains that American audiences are no longer just looking for personalities, but for stories structured for mobile. He summarizes this shift as follows: "Viewers want fiction, not just content. Vertical is becoming where these stories find their natural rhythm." This approach led him to develop The Diamond Rose, his first series conceived exclusively for the phone screen, with a clear objective: to test what vertical can produce when designed with a studio methodology.

Even before filming began, Scott Brown wrote several complete series to understand what works in this fast-paced format. According to him, the effectiveness of vertical dramas relies on anticipation and pacing. "The format forces you to be precise. You have to know exactly why every second exists," he explains. This intensive writing phase allows him to refine his projects before production, in an American market where the monetization of short dramas is still developing.

Brown also observes that traditional players in film and television are beginning to take an interest in vertical storytelling, not as a passing trend, but as a new narrative space. For him, what happens next will depend on creators' ability to structure their work, test their ideas, and adapt their series to audience reactions.

Interview conducted by Wenwen Han. Discover her YouTube channel.

#WenwenHan