Night Train Media & Spirit Studios Embrace Duanju

Two established companies, Night Train Media and Spirit Studios, have announced the development of a phone-native micro-drama, set to launch worldwide via Night Train Digital. The project aims to innovate by combining intimate 9:16 framing, studio-level writing, and strong emotional rhythm (“one feeling per beat”).

According to Herbert L. Kloiber, CEO of Night Train Media Group: “The global rise of vertical content is something we’ve followed closely. Our goal is to raise the bar by bringing top writers and actors into this new format.”

His statement reflects a growing interest in premium micro-dramas — short, vertical series designed for mobile screens. Platforms such as ReelShort, DramaBox, and ShortMax are leading the trend, with the market expected to reach $14 billion by 2027. Matt Campion, creative director and co-founder of Spirit Studios, added: “We’re excited to produce our first vertical drama. With audiences watching more vertical content than ever, we’re perfectly placed to tell stories that match how people really watch.”

Neil Francis, managing director of Night Train Digital, agreed, saying the project continues their mission to “push boundaries and explore formats that reshape distribution.”

Now in development, the project is recruiting young UK talent in writing and acting. The goal: to craft short, powerful stories with a cinematic look, made for vertical screens. As vertical storytelling spreads from Asia to Europe and the U.S., this collaboration marks an important moment for the UK, combining film craftsmanship with mobile-first innovation.

Article written by Blessing Azugama

#BlessingAzugama

Source:

• DropMedia, October 1, 2025