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Major Trends in the World of Mobile Fiction

On the French news channel LCI, Sandra Marconi quotes Guillaume Sanjorge and "Next Door Adventure"

  • Léa Vertigo
  • 7 days ago
  • 2 min read

On the subway, time often stretches out in fragments: a platform, a carriage, two stations. It is precisely in these interstices that a format originating in China, and now discussed in France during prime time, thrives: micro-dramas, also called duanju.


On Thursday, February 5, 2026, in LCI's morning show, Sandra Marconi, trends columnist, delves deeper into the subject and describes a consumption designed for vertical screens and for continuous viewing.



On air, Sandra Marconi sums up the core of the model: short, fast-paced episodes designed for mobile phones, built on repeated plot twists. She points out that these stories are "filmed vertically," for episodes of one to three minutes, with the implicit promise of being able to watch dozens of them during a short commute.


Beyond the Chinese phenomenon, the segment highlights a French example. Sandra Marconi cites Guillaume Sanjorge and his series *Les aventures avec ma voisine* (Next Door Adventure), presented as a French micro-drama that has already found its audience, and as an early example: that of a Frenchman who entered this field as early as 2023, broadcasting on Chinese apps. She specifically mentions the series reaching 400,000 views in France and places this milestone within a broader trend: duanju is no longer just observed from within France; it is also beginning to be produced and exported. The segment includes an excerpt from episode 1 of the series, directed by Jérémy Haeffele and starring Lana Sfera.


To place this sequence in an editorial continuity, a report by TF1 had already presented the duanju format, describing its narrative codes and its distribution via specialized applications, including Stardust TV, highlighting the rise of these mini-series on mobile.



 
 
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