Inter Medya: the Turkish giant that's getting into duanju

Inter Medya, based in Istanbul, is one of the leading exporters of Turkish television series. In just over thirty years, the company has built a catalog of thousands of hours of programming sold in more than 160 countries. It is now launching a new line of work: micro-dramas shot directly in 9:16 and designed for quick viewing on smartphones.

A new step for Inter Medya

Its first original series, "Iki CEO Bir Araya Gelmemeliydik," strings together short, actor-centric scenes with direct dialogue and very tight editing. Inter Medya isn't simply reworking its soap operas: the scripts and filming are designed from the outset for this format, with the goal of eventually reaching a rate of six to ten micro-dramas produced each month.

An economic bet on Duanju

Inter Medya remains a content provider, not a consumer app. Its microdramas are offered to both specialized apps and its long-standing clients—broadcasters and platforms—who are looking for short formats for their services and social media. To gauge the potential of this rapidly growing market, the company relies in particular on analyses from Vitrina, a platform that tracks catalogs, deals, and economic trends in the global audiovisual sector. If this strategy proves successful, the vertical microdrama will become a lasting part of Inter Medya's offerings, alongside the serialized dramas that have built its international reputation.

Sources:

• ContentAsia , October 2, 2025

• BroadcastPro ME , October 2, 2025

• Vitrina , October 21, 2025

• C21Media , November 20, 2025