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Major Trends in the World of Mobile Fiction

Recap of the 2025 Global Traffic Conference in Shanghai

  • Léa Vertigo
  • Nov 11
  • 1 min read

Updated: Nov 20

The Global Traffic Conference (GTC) took place in early November. Organized by Beluga Global, the event brought together professionals from China and abroad to discuss video games, artificial intelligence, and short vertical fiction. Nearly 200 exhibitors presented their projects in an atmosphere focused on creativity and international collaboration.


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Duanju.news correspondent and Chinese producer Wenwen Han traveled to the event to cover it and share the highlights in a short video report. Actress Anina Net, who has appeared in over 50 Duanju series, also appears in the video and offers a brief message to the viewers—a friendly wink.



Numerous platforms and studios participated to explore new international collaborations. Among them, the British team Onset Octopus, who came from London with Emma Wang, presented their vertical mini-series and exchanged ideas with several Asian partners interested in their productions.


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During the official ceremony, Wenwen Han also received the honorary certificate presented to Duanju.news and its founder Guillaume Sanjorge, designated Global Traffic Conference Promotion Ambassador for his contribution to the promotion of the GTC and to the dialogue between European and Asian creativity.


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