First vertical series in Spain: Atresmedia unveils "Una novia por Navidad"

Atresmedia, one of Spain's largest media groups, is venturing into microdramas with *Una novia por Navidad*, a series created specifically for Flooxer in a vertical format. Atresmedia owns several popular national channels and a streaming platform, Atresplayer, which plays a key role in modernizing Spanish television drama. With this project, the group joins the global trend of short-form mobile storytelling, already well-established in Asia and Latin America.

The series is developed in collaboration with La Charito Films and directed by Laura Reviejo and Marta Ambel Meyer. It is intended for Flooxer, a branch of Atresplayer focused on short formats and innovative content. This channel primarily targets a young audience and distinguishes itself through its experimentation with new formats.

Una novia por Navidad adopts the conventions of the microdrama, with episodes ranging from 1 to 3 minutes, a plot focused on a small number of characters, and a total of 60 episodes, in line with international standards for the genre. This approach allows for quick viewing, adapted to mobile devices and social media platforms.

A story rooted in the Christmas season

The story follows Sofia, who is going through a breakup just before the holidays. She becomes close to Marina, with whom she immediately clicks. Things get complicated when Sofia discovers that Marina is in a relationship with her brother. The program uses the conventions of romantic storytelling while adapting them to the speed and expectations of a mobile audience.

Sources:

• Atresplayer Premium , November 29, 2025

• Atresmedia Prensa , November 19, 2025

• TodoTVNews , November 20, 2025

• Hola , November 27, 2025