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Major Trends in the World of Mobile Fiction

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Alipay Launches Duanju Portal, Reaching 500,000 Users

  • Writer: Blessing Azugama
    Blessing Azugama
  • Oct 7
  • 2 min read

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Alipay, China’s largest mobile payment app, has taken a bold step into entertainment with the launch of its brand-new “Alipay Short Drama” portal. Officially added to the homepage function area of the app, the feature allows users to dive directly into short drama content without leaving the platform. And audiences are responding quickly: data shows that over 500,000 users have already experienced the short drama function since its launch.


What’s Streaming on Alipay?


According to DataEye’s short drama observation, Alipay has rolled out several titles to kickstart the portal, including:


  • Falling in Love with a Big Shot

  • Can You Love Me Again

  • Don’t Call Me Brother-in-law


In addition, Alipay has been actively promoting short drama content within the app. The ADX industry version shows that in the past seven days, clips such as Has Mrs. Qin Been Exposed Today? have been advertised on the platform, signalling a serious commitment to content discovery and visibility.


Massive Content Push


The numbers are equally impressive. In the past 30 days alone, the Alipay app has hosted 12,068 advertising materials containing the keyword “short drama.” This surge highlights how aggressively the platform is moving to establish itself as a major new player in China’s fast-growing micro-drama market.



Why It Matters


China’s short drama sector is booming, with audiences flocking to fast-paced, emotionally charged, mobile-friendly storytelling. By embedding short dramas directly into its ecosystem, Alipay is blurring the lines between finance, lifestyle, and entertainment—and capturing more user attention in the process.

With half a million users already onboard and content pipelines expanding, Alipay’s short drama portal could become a new powerhouse, further transforming how Chinese audiences consume entertainment in everyday apps.


Article written by Blessing Azugama


Sources:

  • Alipay official announcement via WeChat

  • DataEye Short Drama Observation

  • ADXray Industry Edition



 
 
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