DUANJU  NEWS

TikTok is adding a new entry point to Duanju: Minis, an integrated section that groups together mini-programs, including 9:16 "mini dramas" for binge-watching. The goal is to allow audiences to discover, watch, and pay without the usual hurdles of downloading a dedicated app, creating a new account, or making off-platform payments. An important point for Western audiences: at this stage, this isn't a new app to install, but rather an internal TikTok feature. According to Busi

Wenwen Han met with Kristy Wang, a Los Angeles-based producer and founder of Tiklatam, to analyze how the short drama has established itself as one of the key post-pandemic formats and why it is now structuring a new mobile entertainment economy. For Kristy Wang, the starting point is a profound shift in usage. After the pandemic, leisure time became fragmented, and the phone became the primary screen. Short dramas fit directly into this reality: very short episodes, designed

In the ecosystem of the new "Duanju" format, certain trajectories are as important as the series themselves. Magali Semetys is one of those French actresses whose experience lends credibility to a script still under construction. Accustomed to the rhythms of television and the demands of cinema, she applies her expertise to a shorter, more direct, vertical narrative, where the performance must be immediately clear, and where every intention, every glance, every silence become