Major Trends in the World of Mobile Fiction

The return of film photography and perhaps the decline of influencers

The market for film photography is projected to reach nearly $5 billion by 2025. The "Camp Snap" camera, screenless and inspired by film photography, has sold over a million units. Companies are anticipating this shift. A segment of young people is turning away from traditional smartphone uses, despite the increasing image quality. Generation Z (born between 2000 and 2010) is beginning to adopt screenless cameras and rediscover film, in the United States, Europe, and Asia. Th

Apr 14

While cinema was born in France, Duanju was born in China

In the south of France, in La Ciotat, the Eden Theatre , built in 1889, remains a unique place. Recognized as one of the birthplaces of cinema, it preserves the memory of the first moving images and the beginnings of audiovisual storytelling. It was here that the Lumière brothers, pioneers of cinema, filmed and screened, at the end of the 19th century, short sequences of a few dozen seconds that captured moments of everyday life. These films, intended to capture reality or t

Apr 9

Nippon TV launches Viral Pocket

Nippon TV is one of the major names in Japanese media, the country’s first commercial broadcaster from the 1950s onward, and it also operates Hulu in Japan. The group announced the launch of Viral Pocket, a structure dedicated to the Duanju market. Nippon TV does not present this initiative as an isolated experiment, but as a fully fledged business built around three functions : IP development, the production of projects designed for the vertical format, and marketing support

Mar 30