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DUANJU NEWS
Major Trends in the World of Mobile Fiction


From studio to app: Chris Wicke accelerates Embr's platform project
American producer Chris Wicke, who leads Embr Entertainment, is clear about the next milestone: developing their own platform and releasing an app. He says they already have what he calls a minimal viable product, but it still needs work before a public launch and before they can build a content slate designed specifically to feed the app. In the meantime, Embr continues producing for existing platforms, including a project completed for ReelShort and another script now movin
Dec 29, 2025


Duanju News' analytical framework is becoming dominant in the media
Duanju News explicitly linked binge-watching, speed-watching, and the rise of the Duanju format. Here, we examine how this analytical framework was adopted by French and international media outlets, its chronology, and why it is circulating today. Context: On July 25, 2025, Duanju News proposed a simple idea to test, but one difficult to articulate clearly without taking a step back: while binge-watching normalized the process of watching content consecutively, speed-watching
Dec 29, 2025


Digital Creator Africa Academy: A School to Structure Pan-African Duanju
Ifeoma 'Oma Areh is working from a straightforward idea: if Africa is already consuming short-form mobile stories at scale, it now needs a method and an organization to produce, structure, and monetize that energy. Alongside Elijah Affi, she co-founded Digital Creator Africa Academy, a pan-African platform designed to train the next generation of digital storytellers specializing in microdrama and to fill a critical gap in Africa’s creator economy. Her starting point is perso
Dec 29, 2025
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