DUANJU  NEWS

The rise in quality of duanju also involves works capable of combining thematic ambition with popular success. In 2023, Escape from the British Museum (逃出大英博物馆) became one of the most striking examples of this evolution, attracting the attention of media, academics, and cultural institutions. The series gently and humorously addresses a sensitive subject in China: the issue of historical objects and cultural treasures held in foreign museum collections. After the mysterious d

By 2025, the global market for duanju reached $11 billion in revenue, with over $9 billion generated in China. In just a few years, this format, which originated on smartphones, has become one of the most dynamic segments of the global audiovisual industry. In China, the sector's largest market, revenues increased from 37.39 billion yuan in 2023 (approximately $5.15 billion) to 50.44 billion yuan in 2024 (approximately $6.95 billion). It was in 2024 that the sector surpassed

France operates one of the world's most interventionist audiovisual funding systems. Through the National Center for Cinema and the Moving Image (CNC), part of the revenue generated by broadcasters is reinvested into content creation. Often presented as a pillar of the French cultural exception, this model has long supported film and television. But adapting it to the digital economy remains an open challenge. It is in this context that the suspension of the CNC Talent progra