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DUANJU NEWS
Major Trends in the World of Mobile Fiction


Disney+ goes vertical
Disney+ is preparing to add a stream of short videos in vertical format, full screen, scrolling, quick discovery, and continuously refreshed content. The idea is to make the application a daily reflex, including between two "long format" viewing sessions, by adopting the swipe mechanics popularized by TikTok. Disney+ plans to mix several types of content: original short programs, clips designed for social media sharing, and "reformatted" scenes from films and series in its ca
Feb 9


On the French news channel LCI, Sandra Marconi quotes Guillaume Sanjorge and "Next Door Adventure"
On the subway, time often stretches out in fragments: a platform, a carriage, two stations. It is precisely in these interstices that a format originating in China, and now discussed in France during prime time, thrives: micro-dramas, also called duanju. On Thursday, February 5, 2026, in LCI's morning show, Sandra Marconi, trends columnist, delves deeper into the subject and describes a consumption designed for vertical screens and for continuous viewing. On air, Sandra Marco
Feb 5


TikTok accelerates in vertical series with Duanju and PineDrama
Micro-dramas have long thrived on the fringes of platforms, fueled by clips, shocking scenes, and cliffhangers recycled for acquisition. TikTok is changing tack. With PineDrama, the company is no longer simply serving as a marketing highway for third-party apps: it's creating a dedicated space where users consume fiction like a stream, episode after episode, without ever leaving the world of mobile devices. A separate application to structure the experience PineDrama presents
Feb 5
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