DUANJU  NEWS

The Asian Academy Creative Awards (AACA), which annually recognize the best audiovisual productions in the Asia-Pacific region, have announced the creation of a "Best Micro-Drama" category starting with their 2026 edition. The Asian Academy Creative Awards are headed by Fiona McKay, Chief Executive Officer, alongside Michael McKay, founder of the organization and a key figure in the Awards' history. For the Academy, the format, consisting of episodes of 30 seconds to five min

Peacock, NBCUniversal's streaming platform, is beginning to integrate ReelShort duanjus into its mobile app. The American group, which owns NBC, Universal, and Bravo, is thus testing a format previously associated primarily with specialized platforms from China and Singapore. The agreement includes the launch of several vertical short-form series directly within the Peacock platform. NBCUniversal is also developing original productions designed for fast-paced mobile viewing,

For several decades, Asia has been developing cultural formats designed to organize the circulation of emotions on a large scale. Duanju could be to the audiovisual world what the emoji was to writing and K-pop to the music industry: not simply a format from Asia, but a new standard with global aspirations. A bold hypothesis. And yet, for the past thirty years, several major cultural innovations from Asia, initially perceived as local phenomena, have permanently shaped cust