DUANJU  NEWS

Across China, the once chaotic boom in micro-short dramas, those fast, emotional, and vertical-screen stories designed for phone viewers, is entering a new era of structure. Platforms and regulators are now setting formal rules for what began as a digital gold rush. From runaway hits like Escape from the British Museum  to countless “rebirth,” “hidden identity,” and “CEO love” plots, micro-dramas have captured the attention of hundreds of millions. But with this success has c

Following on from previous texts where I wanted to discuss the division of comics into well-known magazines and then their current evolution linked to new methods of distribution . Today I would like to talk about the practice of splitting that was once applied to literary works (including great novels that later became classics) through what was called the serial novel , a form of publication in episodes in widely circulated newspapers, magazines and even booklets, which ca

When a major mainstream outlet turns its attention to the duanju phenomenon, it’s often to treat it as a curiosity. But the Figaro  article of October 12, 2025, signed by Salomé Hembert, deserves a closer look as much for what it reveals as for what it leaves out. In 2024, actor Thierry Lhermitte joked that a scathing piece in Le Monde  or Libération  usually meant box-office success was near. Reading Le Figaro ’s article, it’s hard not to think of that old rule. The text che