DUANJU  NEWS

Interviewed by Wenwen Han as part of the roundtable organized by the Short Drama Alliance, Victor Potrel, Director of External Strategy at TheSoul Publishing, embodies a new generation of content strategists. Based in London, he closely observes the rise of short dramas, these ultra-short, vertical fictions that are reshaping video usage on mobile devices. For him, this format is neither a miniature version of cinema nor a passing trend, but a language in its own right, with

On October 14, 2025, at the end of the 7 p.m. news on France Inter, the major French public radio station, the journalists humorously concluded: "We will resist, we will fight with our little arms." A seemingly innocuous phrase, but revealing a certain French reflex in the face of cultural revolutions. We laugh to keep at a distance what is disturbing: a new, fast, popular, and strangely effective format. This ironic tone is not just a radio joke. It is part of a broader cont

When a legacy studio like FOX Entertainment turns its gaze toward a startup built on 9:16 storytelling, it’s a sign of how far vertical drama has come and how fast it’s growing. This week, FOX Entertainment announced that it has taken an equity stake in Holywater, a Ukrainian-born vertical video platform that’s rapidly becoming a creative hub for microdramas, AI-enhanced storytelling, and bite-sized emotional worlds. The deal marks more than a financial investment, it’s a cre