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DUANJU NEWS
Major Trends in the World of Mobile Fiction


Nikon Film Festival: When French Public Film Funds Boost a Commercial Brand’s Visibility
The Nikon Film Festival is an annual short film competition launched in France by the camera brand Nikon. Open to all, it invites filmmakers, students, and amateurs to create a 2-minute 20-minute film on a set theme. In addition to extensive online exposure, winners receive awards, some of which are funded by the French National Center for Cinema and the Moving Image. Presented as a springboard for young talent, the festival nevertheless relies on a model where marketing some
Oct 27, 2025


Director Jenifer Yeuroukis wants to make the Duanju series dance between Los Angeles and Paris
American director and choreographer Jenifer Yeuroukis is establishing herself as a rising star in vertical cinema. Coming from the world of dance, she has already created several duanju films in the United States, notably for the MyDrama and NetShort platforms. Her ability to combine direction, choreography, and intimate direction makes her one of the rare creators capable of giving the vertical format a true emotional grammar. Today, she is preparing projects shot in Europe,
Oct 26, 2025


Xiaomi launches “WeiGuan Duanju” app
Xiaomi has officially entered China’s booming short drama market with the quiet release of its new ad-free app, Watch Short Dramas (WeiGuan Duanju). The app, now available exclusively on Xiaomi’s own app store, promises “massive short dramas for free without advertisements” and has already drawn over 20,000 downloads since launch. Developed by Chengdu Share Information Communication Co., Ltd, a company wholly owned by Xiaomi Group, the app reflects the tech giant’s deeper mov
Oct 26, 2025
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