DUANJU  NEWS

By 2025, the global market for duanju reached $11 billion in revenue, with over $9 billion generated in China. In just a few years, this format, which originated on smartphones, has become one of the most dynamic segments of the global audiovisual industry. In China, the sector's largest market, revenues increased from 37.39 billion yuan in 2023 (approximately $5.15 billion) to 50.44 billion yuan in 2024 (approximately $6.95 billion). It was in 2024 that the sector surpassed

Ranking of YouTube Channels Offering Duanju (also known as Micro Drama) Based on Subscriber Count, as of May 12, 2026. By clicking on the channel name below, you can access it directly. Rank Name YouTube Subscribers 1 DramaBox 14,2M 2 ReelShort 13,7M 3 DramaWave 5,3M 4 NetShort 5,08M 5 GoodShort 1,72M 6 My Drama 1,29M 7 StardustTV 885K 8 Drama Bites 665K 9 ShortMax 632K 10 PineDrama 563K 11 SnackShort 535K 12 MoboReels Shorts 530K 13 Story TV 508K 14 KALOS TV 470K 15 Vigloo 4

The more widely a language is spoken, the larger its market for audiences and distribution in the audiovisual sector. Today, English is by far the dominant language with approximately 1.4 billion speakers. Mandarin follows with over 1.1 billion speakers, while Spanish boasts more than 560 million speakers. These languages shape the world's largest audiovisual markets. But the hierarchy is changing. French, long perceived as a cultural rather than a demographic language, is gr

For a long time, duanju seemed like an anomaly. A vertical stream of very short fictional stories, saturated with close-ups, immediate plot twists, and promises of sequels at the click of a button. A grammar of urgency, designed for the phone, that might have amused streaming professionals. Except that, since the end of 2023, the “anomaly” has started to appear where it hurts: in the download charts, and then in the revenue. Figures that are changing scale The shift is first

Costume dramas are having a major moment in the short-drama world. From breathtaking emperors to tragic princes and charming jokers, the...

In the booming short drama industry, nothing captures the audience’s heart quite like the spark between two actors. The right pairing can...

Once the cultural flagship, Chinese cinema now gives way to micro dramas (Duanju): vertical stories, designed for mobile and condensed...

Before joining the international platform Stardust TV in 2025, the soap opera miniseries " Next Door Adventure " had already achieved viral success on Facebook, racking up nearly 700,000 views. Two initial excerpts released in spring 2023 revealed the potential of this format, which is still new in France. In 2023, no French-language platform yet existed, even though the format was already booming abroad. In China, 2023 marks the explosion of mini-vertical soap operas. In thi

The market for short dramas, or duanju , continues to grow globally. According to Insightrackr, Stardust TV, launched in July 2024 , is...