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DUANJU NEWS
Major Trends in the World of Mobile Fiction


Dan Löwenstein: The King of British Duanju
In just one year, London-based director Dan Löwenstein has established himself as the leading figure of vertical drama in the UK. With twenty series already produced for ReelShort, Joy Reels, and DramaBox, he has helped make the country a new hub for the format. His adaptation of Pride & Prejudice, released in spring 2025, marked a turning point and earned him critical acclaim. Löwenstein’s shoots are striking for their speed: up to 77 pages filmed in a single week, often wit
Sep 15, 2025


Japan aims for 10 million subscribers for its vertical fiction
In Tokyo, vertical drama now has its own summit. The "Short Drama Summit JAPAN 2025 Summer," organized by LINE Yahoo!, brought together...
Sep 9, 2025


Disney bets on Duanju with DramaBox
In the global microdrama ecosystem, a decisive step has just been taken. The DramaBox platform, already essential in Asia and...
Aug 26, 2025


When the French-speaking world takes over Duanju: Guillaume Sanjorge in the Quebec newspaper “La Presse”
The Quebec newspaper La Presse, a long-standing source of information in French-speaking Quebec, published an article on August 20, 2025,...
Aug 21, 2025


Duanju taught at university
The format is moving from mobile apps to classrooms. Roy Hanney, a researcher and lecturer at Southampton Solent University, a UK-based...
Aug 12, 2025


Reelshort: Duanju's American-style platform
ReelShort is a California-based company (Sunnyvale), launched in August 2022 by Crazy Maple Studio , a subsidiary backed by the Chinese...
Aug 2, 2025


In the United Kingdom, a first production company takes the Duanju turn
We're in London, and a new generation of creators is taking on the Duanju format. Among them, Onset Octopus is emerging as a key player in this transition to mobile drama. Already more than 15 series produced. Founded by producer Ben Pengilly , the studio is churning out vertical dramas delivered to platforms like DramaBox and ReelShort. Its team is cosmopolitan, experienced, and built for the vertical format. Samantha has produced six series since 2024, including My Serial K
Jul 27, 2025


Gaëtan Bruel, president of the CNC, discusses the Duanju format for the first time
While traveling in Indonesia and South Korea, Gaëtan Bruel, president of the National Center for Cinema and the Moving Image (CNC) , the...
Jul 16, 2025


My Drama platform wins award at the Muse Creative Awards 2025
The My Drama platform, developed by the Ukrainian company Holywater, has just won a Gold Award at the Muse Creative Awards 2025 , in the...
Jun 7, 2025


Netflix opens in vertical format for mobile. Is Duanju in the crosshairs?
On May 7, 2025, Netflix officially announced the launch of a vertical feed of short clips on its iOS and Android mobile apps. Presented...
May 8, 2025


China now regulates the distribution of Duanju
Since February 2025, the Chinese state has imposed a strict regulatory framework on duanju , these vertical micro-series that have become...
Feb 7, 2025


When France discovers ReelShort
In january 2024, a name appeared in the columns of the French media: ReelShort. This application, already massively used in the United...
Feb 1, 2024


The Duanju now target a global audience
Long confined to Chinese platforms, duanju are now appearing on screens around the world. Their international distribution relies on a...
Jan 20, 2024
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