DUANJU  NEWS

In a landscape where smartphones already dictate the pace of consumption, Nigeria appears as a natural candidate to bring duanju to Africa. However, Lagos-based project manager and producer Ajibola Olayiwola cautions that enthusiasm alone is not enough: without a method, the format will remain just a promise. Nigeria, a critical mass to transform. For Olayiwola, the potential is real, but contingent on industrial development. He states it clearly: “Nigeria can also get on boa

For a long time, duanju seemed like an anomaly. A vertical stream of very short fictional stories, saturated with close-ups, immediate plot twists, and promises of sequels at the click of a button. A grammar of urgency, designed for the phone, that might have amused streaming professionals. Except that, since the end of 2023, the “anomaly” has started to appear where it hurts: in the download charts, and then in the revenue. Figures that are changing scale The shift is first

As smartphones become the primary screen, part of the audiovisual battle is now being fought on ultra-short formats, consumed in binge-watching, but produced with premium fiction ambitions. It is in this context that Holywater, the Ukrainian company behind the My Drama app, announces a strategic alliance with Elefantec Global, a studio founded by Pepe Bastón, a major figure in the Latin American industry and a specialist in serialized storytelling. A partnership tailored for